Human capital is still needed
How can organizations truly differentiate themselves in the GenAI era? It all comes down to people in your team, not what AI tools they managed to adopt.
Their unique skills like creativity, empathy, relationship-building skills, attention to nuance and nonlinear thinking, will bring that desired competitive advantage.
Human capital is still at the top of organizational core needs.
You may introduce AI tools to your team, and their work will be done faster. But, is faster actually better? The crucial question is whether it will deliver sufficient value for your target audience.
Forward-looking executives will strategically consider where exactly AI can best be used and where their employees could have the most significant impact in business.
Distribution of roles between human and AI colleagues comes to the forefront. According to the article Human capital by the World Economic Forum: we should leave repeatable tasks to AI and give people more time for complex cognitive work.
To truly stand out in the GenAI era and be authentic, organizations should continue nourishing the creative potential of their people, making it a strategic goal for achieving competitive advantage.
The future of work won’t be won by whoever adopts AI fastest. It’ll be won by those who know what not to automate.
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